Featured Press

Japan is home to shokunin, a remarkable concept that perhaps no other culture shares (via Pop Japan). Shokunin are artisans or craftsmen who are so devoted to their work that they become masters in their fields: masters of slicing fish for sushi, frying airy light tempura, sculpting candy, you name it. This may also explain why Japanese food seems to have reputation for being pared-down in ingredients yet too complex to replicate perfectly at home.

There are a number of things to keep track of when making a really great soup: building an aromatic base, getting the simmer time right, interrogating whether or not that bay leaf actually does serve a purpose. But rarely, if ever, do we think about how to make our soups feel personal. This is where homemade broth or stock comes in. Dashi broth is the perfect vehicle for your own, unique flair—and some umami.

It’s mid-December and you’re holding wrapping paper with nothing to wrap. Fear not, we’ve got another neighborhood guide for shopping local for your holiday needs. Last week, Building Black Bed-Stuy curated this brilliant list of local Black-owned artisans and apothecaries (many of whom you can come check out at our own holiday market this Friday and Saturday in Industry City). Today, we’re going on a shopping tour through some of our favorite Williamsburg and Greenpoint small businesses.

多文化が共生するアメリカの大都市ニューヨーク。世界の最先端を行くこの街で活動するライター&プロデューサーの小松優美さんが、美食の最新情報をレポート。今年9月、ブルックリンに誕生した日本の食と文化を発信する複合施設「50ノーマン」。そこでニューヨーカーを虜にしているのは“DASHI”だった!?ニューヨークのシェフや食通の間で“DASHI”は珍しいものではない。例えば、「ル・ベルナルダン」ではホタテにブラウンバター風味のダシを合わせ、「エステラ」ではリコッタチーズのダンプリングを昆布出汁で提供している。とはいえ、ダシを一般家庭で作るという概念はまだまだ根づいてはいない。しかい、そんななかで海を超えて勝負に出た日本の老舗がある。

ブルックリンのグリーンポイントに日本のクラフツマンシップを伝える「50 Norman」がオープン。海外初出店となる「CIBONE Brooklyn」をはじめ、1871年創業の水産加工卸の尾粂（おくめ）による出汁ブランド「DASHI OKUME」、ジャパニーズフレンチを供する西麻布発の「HOUSE」が共存するミニマーケットプレイス。3店舗が扱ううつわや道具、食材、料理を通して、現代の日本文化が伝わる貴重な場所。陶芸家やアーティストの作品に加え、神田の古書店「小宮山書店」が選書した写真集など、アメリカではまず見つからない日本のアイテムはどう評価されるのか？　ニューヨーカーの反応と今後の展開が楽しみなマーケットだ。

“未来のアンティーク、これからのクラシック”をテーマに、独自の感性で様々なアイテムやアートピースを発信してきたライフスタイルショップ「シボネ」。2022年9月16日、ニューヨークに新店舗「CIBONE Brooklyn」をオープンした。「CIBONE Brooklyn」では、日本のモノづくりにフォーカス。「50 Norman」の特徴である「食」という軸を持ちながら、刺激的で日常をアップグレードしてくれるようなうつわや道具をはじめ、アート、クラフトまで幅広いアイテムを展開している。また、同時に現地の優れた才能を日本でも発信する貿易拠点のような役割を持つ。

NEW YORK – A specialty shop featuring dashi, traditional Japanese soup stock, opened in New York Friday amid the growing popularity of Japanese cuisine around the world. Dashi Okume makes and sells dashi packets using Japanese-made dry ingredients, such as dried natural seafood, blended to suit the preferences of customers, aiming to deliver the deep charm of the essential component of Japanese cooking. A dashi broth can be created by putting water and a dashi packet in a pot and simmering for a few minutes.

To state the obvious: You can’t see New York City in 36 hours. You could easily fill a couple of days eating your way down one street in Jackson Heights, Queens, or spend an entire weekend uncovering corners of Central Park. This guide is not designed to check landmarks off a list, but rather to offer visitors one slice of life in New York (minus the laundry schlepping and skyrocketing rent). Below you’ll find a subterranean piano bar, a hidden garden, market shopping against the backdrop of an unbeatable skyline and some big-picture and hyperlocal history to bring you a...

CIBONEが海外に出店。ニューヨーク・ブルックリンに、物販、ギャラリー、レストランなどからなる〈CIBONE Brooklyn〉をオープンした。店舗が入る複合施設〈50 Norman〉全体の設計を、長坂 常氏が率いるスキーマ建築計画が担当したほか、TANK、village®など日本のクリエイティブチームが参画している。ライフエディトリアルをコンセプトに、日本および世界のデザイナーやアーティストとつながり、表参道と銀座に構えた店舗でのエキシビジョンやイベントなどを通して、美しい生活道具や「食」を数多く紹介してきたCIBONE（シボネ）。これまでに培ってきた食とデザインの経験を活かして、新たな領域も含め、海外へと挑戦の幅を拡げます（ウェルカム 2022年9月30日プレスリリース）。

2022年9月16日にCIBONEは海を渡りニューヨーク・ブルックリンのグリーンポイントエリア、50 Norman AvenueにOPENいたしました。 『50 Norman』と名付けたこの場所は、日本のクリエイティブチームSchemata Architects、TANK、village® とNYベースのBLANK designにより手掛けられた空間に、フレンチ・ジャパニーズのレストラン「HOUSE Brooklyn」、150年の歴史をもつ出汁の専門店「DASHI OKUME」、そしてギャラリー＆ストア「CIBONE」の３ブランドが集う新たなプラットフォームです。

When it comes to flavor, there's sour, sweet, salty, and bitter. You can probably name foods that fall into each of those categories. But what about umami? It's that sometimes forgotten-about fifth element of taste that can be hard to describe. We reached out to chefs who create umami-rich dishes every day to figure out what umami is, what ingredients have it, and how you can use it in your kitchen.

A new Japanese marketplace connecting New Yorkers to the trendiest Tokyo brands opened in Brooklyn last week. Located on Norman Avenue in Greenpoint, 50 Norman is made up of three separate stores, Dashi Okume, Cibone, and House Brooklyn, all making their New York City debut. Japanese architect Jo Nagasaka designed the 3,500-square-foot space to capture the authentic essence of Japan in New York City, with the use of reclaimed wood from a demolished house in Kyoto.

An authentic slice of Tokyo in New York City. We’re talking 50 Norman, a unique new venue in the waterside Greenpoint area of Brooklyn where three of the Japanese capital’s finest establishments present their coveted merchandise. Named after its very address in the borough’s Greenpoint area, 50 Norman is a market-inspired retail concept which occupies a 3,500 sq.ft. (325 sqm.) unit on the premises of a low-rise industrial building. As for its interior design, it’s hardly a surprise that architect Jo Nagasaka, who heads Tokyo-based practice Schemata and is known for his ability to recontextualise industrial materials and masterfully tweak...

New Yorkers who are looking to get a little taste of Tokyo can avoid the 14-hour long flight time and head over to Greenpoint instead. 50 Norman, a new and authentic Japanese marketplace, just opened at (you guessed it) 50 Norman Street, and it brings the true essence of three different Tokyo brands to the city. Sprawling across 3,500 square feet and designed by acclaimed Japanese architect Jo Nagasaka, 50 Norman features a space dedicated to lifestyle and art, culture, and dining, with all three brands debuting for the first time in New York.

A venue celebrating Japanese food and culture and showcasing three Japanese brands as they debut in New York City is getting ready to open soon at 50 Norman Avenue in Greenpoint. The complex holds Cibone, a retail shop with artisanal goods from Japan that includes a small art gallery; Dashi Okume, a dried fish and dashi specialist from Tokyo; and House, a fine-dining Japanese-French restaurant. A private preview took place Wednesday.